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SecureLife Insurance
Project type
Animation, Ai
SecureLife Benefits Insurance | AI-assisted Motion Design
For this project, I was responsible for developing the visual direction and producing an animated explainer for a fictional insurance company focused on health, accident protection, and retirement benefits.
Using AI as a creative partner, I designed the illustration system, generated custom assets, explored logo concepts, and crafted a cohesive visual language inspired by minimalist editorial illustrations. I then brought the story to life by building the animation in a timeline, carefully sequencing scenes, creating transitions, and refining the pacing to guide viewers through the importance of preventive healthcare and planning for retirement.
The project demonstrates how AI can accelerate concept development while allowing the designer to focus on storytelling, art direction, animation, and creating a polished final experience.
Role
Creative Direction
Motion Design
AI Art Direction
Story Development
Illustration System Design
Animation
Logo Exploration
Visual Identity Design
