EVryRide

How do you turn a simple ride into a complete daily narrative?

For EVryRide, I approached this project from a creative direction standpoint—defining not just how the experience looks, but how it flows and connects from start to finish. The concept centers around a continuous journey, where everyday moments—work, errands, and fitness—are seamlessly linked through a single electric ride.

I led the project end-to-end, shaping the story, visual system, and motion language. Every decision—from layout consistency to color progression—was designed to reinforce clarity, continuity, and the idea of one connected experience. Rather than treating each scene as separate, I built a unified structure that carries throughout, allowing the environment to evolve while the system remains consistent.

The interface becomes the storyteller. Progress indicators, transitions, and motion cues guide the narrative, making the journey feel intuitive and fluid.

The result is a cohesive, system-driven piece that reflects EVryRide’s core idea: one ride, every stop.